Jul 01

Getting the Most Out of Your Facebook Advertising

How To Get the Most Out of Your Facebook Advertising (Even With a Small Budget) If you are trying to get the most out of your Facebook ads, then this article can help you. After all, Facebook is exploding in popularity, and businesses are rushing to take advantage of the cheap clicks and profitable conversions. […]
Jun 28

Digital Marketing an SEO and SEM Overview

Digital Marketing an SEO and SEM Overview Marketing Channels Search Engine Marketing (SEM) is a way to generate traffic to your Web site by using search engines, such as Google or Yahoo. Search engines index Web sites with keywords; the goal of SEM is to help the search engine identify keywords that will direct its […]
Jun 18

Ways to Measure Online Success

Ways to Measure Online Success Understanding the business objective is the key to evaluating a project’s return on investment. Is the objective realistic? Try the S.M.A.R.T. test: Is your objective Specific, Measurable, Attainable, Realistic and Time-sensitive. Before embarking on a new Web site initiative, know how you will measure success. Here are some quantifiable examples: […]