Ways to Measure Online Success

Understanding the business objective is the key to evaluating a project’s return on investment. Is the objective realistic? Try the S.M.A.R.T. test: Is your objective Specific, Measurable, Attainable, Realistic and Time-sensitive.

Before embarking on a new Web site initiative, know how you will measure success. Here are some quantifiable examples:

  • Prospect and client lists
  • Customer service ratings
  • Web traffic
  • Time costs
  • Marketing costs
  • Postage
  • Staffing costs

Your project may have many of the above successes. Quantify each measure by assigning it a fiscal value. This will help you evaluate your return on your investment.

You can use the template below to help you plan your SMART goals.


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