Ways to Measure Online Success
Understanding the business objective is the key to evaluating a project’s return on investment. Is the objective realistic? Try the S.M.A.R.T. test: Is your objective Specific, Measurable, Attainable, Realistic and Time-sensitive.
Before embarking on a new Web site initiative, know how you will measure success. Here are some quantifiable examples:
- Prospect and client lists
- Customer service ratings
- Web traffic
- Time costs
- Marketing costs
- Staffing costs
Your project may have many of the above successes. Quantify each measure by assigning it a fiscal value. This will help you evaluate your return on your investment.
You can use the template below to help you plan your SMART goals.